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★ ★ ★ ★ ★

5,000+ 5-STAR REVIEWS

"Buttery soft, high quality apparel with a purpose. Sustainably produced in Los Angeles, CA."

Bra-like modesty....without the underwire & discomfort.

Tired of wearing a bra? Well, meet the Light Hug®.

Say goodbye to the panic of unexpected guests & the endless cycle of old sweatshirts. Our buttery soft tops are tagless, flattering, and inside each top is a Light Hug® giving breathable, gentle coverage for all boob shapes & sizes.

Shop Braless Bliss

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What They Say

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"Ok no lie - this material is a godsend. It is literally the softest material I've ever felt. The true test was the "no-bra" insert and, for me, it passed the test."

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"Their so-called 'light hug' built into tops keeps even D-cups in check. Pair it with their stylish pants - all are made in the USA - and a long sweater, and no one will be any the wiser."

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"Pieces come in understated hues with timeless elegance - no cutesy or immature designs."

Because we know women.

The story of two best friends, who were tired of choosing between unflattering loungewear or too-revealing sleepwear, and decided women deserve to feel sexy and comfortable. JJs were created for women on the go, busy moms, professionals and every woman in between.

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By paying now on your order, you will qualify for a return at no extra cost, allowing you to maximize your return by avoiding higher return handling and shipping fees.

If you don't opt to pay the fee now, you can still do a return, but you will be responsible for the cost of the $11.00 handling fee.

Store policies may exclude certain items from this service, such as items that are final sale.